If you want to start running Facebook Ads for your agribusiness to start fine-tuning or advertising you will need to add the Facebook pixel to your website. In order to start capturing audience data through Link Manager, you need to setup pixels for each of your advertising platforms. In order to find your Pixel ID for Facebook, follow the instructions below. Don’t have a Facebook Pixel set up? Follow instructions here to get started. 

  1. Log in to Facebook and go to your Ads Manager account.

Facebook Ads Manager is where you will find your FB Pixel 

  1. Open the Navigation Bar and select Events Manager.

Facebook Ads – Events Manager 

  1. Copy your Pixel ID from underneath your Site Name and paste the number directly into the Link Manager setup tab. Depending on which website platform you are operating for your business you will need to insert it in. 

If you are using another host that is not listed here please reach out and we can assist you.  

Why use the Facebook pixel for business 

If you want to run targeted Facebook Ads then you will need to have the Facebook Pixel installed into your website. What the Pixel is able to do is talk with your website to retarget those who have visited your website. By using cookies and tracking movements you will be able to better harness your core audience. 

Don’t lose customers because they dropped off. You do know that it takes around seven times for a customer to see your brand before they are believing in your product and can follow through with the purchase.  

By using adverts within Australian agribusiness you will need to collect data on your first use of Facebook Ads so that you can discover the right audience for your product and/or service.


Are you looking for marketing support for your business? We specialised in agribusiness and provide a quality service for what it would cost 1/4 of a marketing manager. Reach out today for a FREE strategy session.